Fashion Industry News.

We see things in Korea first.

We are the voice of fresh and actually informed news about the Korean fashion industry that those outside Korea need to know about. In partnership with Korea’s longest-running fashion industry paper TIN News and other Korean-language sources on the ground here in Seoul, we give it to you FIRST.

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The Korean “Long Padding” Thing Is Already Over.
The Korean “Long Padding” Thing Is Already Over.

The Korean ‘long padding” trend has beenover for years. You just haven’t noticed yet since the coats are still out there, still in service. But new coats are shorter yet still serving their warming function.

The ₩82 Trillion Woman: Why Korean Fashion Finally Noticed Who Actually Buys the Clothes
The ₩82 Trillion Woman: Why Korean Fashion Finally Noticed Who Actually Buys the Clothes
How a Dying Burger Chain Became Seoul's Most Subversive Fashion Brand
How a Dying Burger Chain Became Seoul's Most Subversive Fashion Brand

Lotteria's journey from bankruptcy to Seoul Fashion Week runway reveals how Korean companies transform fast food into high fashion, weird burgers into viral content, and minimum-wage uniforms into streetwear statements. Inside the radical rebranding strategy that turned Korea's most ridiculed burger chain into an unlikely blueprint for global cultural production.