Cultural signals.
We see things in Korea first.
We see things in Korea first.
Over 1.16 million Koreans have taken the test. K-pop fans are categorizing every idol. And Korean Gen Z just solved a problem about gender performance that Western culture is still struggling to articulate—all through a personality quiz that went viral on social media.
Climate change. Global capitalism. Digital culture. The forces shaping our lives are too vast to see—until you walk into a Seoul café. How the world's most interface-dense city turns invisible hyperobjects into Instagram-worthy hot places, one converted factory at a time.
The Korean ‘long padding” trend has beenover for years. You just haven’t noticed yet since the coats are still out there, still in service. But new coats are shorter yet still serving their warming function.