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The Garter Revolution
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The Korean “Long Padding” Thing Is Already Over.
The Korean ‘long padding” trend has beenover for years. You just haven’t noticed yet since the coats are still out there, still in service. But new coats are shorter yet still serving their warming function.
The ₩82 Trillion Woman: Why Korean Fashion Finally Noticed Who Actually Buys the Clothes
How a Dying Burger Chain Became Seoul's Most Subversive Fashion Brand
Lotteria's journey from bankruptcy to Seoul Fashion Week runway reveals how Korean companies transform fast food into high fashion, weird burgers into viral content, and minimum-wage uniforms into streetwear statements. Inside the radical rebranding strategy that turned Korea's most ridiculed burger chain into an unlikely blueprint for global cultural production.
What you need to know about
The Neighborhoods of Seoul
Itaewon — from GI playground to global mecca.
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