Think sharp. Look smart. Act sexy.

Be Seoulacious.

January 2026


“Korea’s Curation Economy”

Depop's 2026 "Edited Self" report confirms what Seoul's claw machine arcades and café culture have demonstrated for years: Gen Z is rejecting algorithmic fashion for intentional curation.

Read More

January 2026

Korea's Curation Economy

Korea's Curation Economy

Depop's 2026 "Edited Self" report confirms what Seoul's claw machine arcades and café culture have demonstrated for years: Gen Z is rejecting algorithmic fashion for intentional curation. With 78% of young consumers repeating outfits and calling it "freeing," the global shift from trend-chasing to deliberate choosing plays to Korea's core strength—not producing fashion content, but curating it.

Read More

What you need to know about

The Neighborhoods of Seoul

Itaewon — from GI playground to global mecca.

Read More

Subscribe to our newsletter.

Sign up with your email address to receive news and updates.